Lab+02+Response

=__**iameric Lab 2 Response:**__=

//Can Video Games be considered another new mass media? What makes Video Games a different medium from conventional movies and music? Why are video games catching on?//
I believe that video games can also be considered another form of new mass media. What makes video games a different medium from the conventional TV, cinema, music, and ads are that video games interact with users. This is an important factor, because it brings the users playing video games into the realm of the personal. When connections are formed between the player and the games, the messages that the video games enforce or deter are taken to a more personal level, making them more effective.

This is a good strategy for companies to use video games as a mass media. This can be seen more and more as ads are placed or sponsors are included in the background of the games. However, when companies decide to make a game with the sole purpose for society to play them, I feel that it backfires, because the player will be conscious to the fact that it is a game meant to promote the company as opposed to a game that would be fun and addictive.